Transformation Through -

Speaking • Coaching • Workshops

You don't fix culture.

You model it.

Integrity-led leadership that shapes culture -

One decision,

One conversation,

One standard at a time.

I help people and teams live and lead with purpose - on purpose.

What I Believe

"Everyone deserves to be seen, heard and understood, valued, and to have a purpose - to be a part of something bigger than themselves."

That's the belief behind every conversation, every keynote, and every session I lead -

whether you're leading yourself, a team, or an entire organization.

"My purpose is to add real personal growth value to every leader, empower your organization, and positively impact our Western New York community and beyond - together."

THE CHALLENGE -

Most Organizations Don't Struggle With Strategy.

They Struggle With People.

Trust that erodes quietly. Communication that breaks down at the worst moments. Purpose that lives on a poster but isn't felt on a Tuesday.

I partner with leaders and teams to build cultures where people don't just show up — they show up fully. Where every person feels seen, heard, understood, and valued.

THE TRUTH -

That is not an aspiration.

It is a design problem — and it is solvable.

THE GAP JON CLOSES

Between what is stated & what is modeled

Eroding Trust - Teams operate on assumption rather than connection
Broken Communication - Critical information doesn't flow when it matters most
Unclear Purpose - People know what to do but not why it matters
Functional But Not Thriving - Results are happening - but at what cost?

Every one of these is addressable

through intentional culture architecture.

Culture - What is it?

Culture is who you are when no one's watching. Not what you say you value — what you actually do. The space between those two is the work.

It isn't just a corporate word.

It applies to every area of your life -

personally, professionally, at work, and at home.

It's what forms any time people spend real time together -

a team, a company, a family.

And it forms the same way everywhere -

by what's modeled, not what's said.

If the culture you want isn't the culture you have...

That usually means one thing:

There’s a gap between what’s stated and what’s modeled.

Values get posted.

Expectations don't get reinforced with the same clarity and consistency.

People don’t follow what you say matters.

They follow what leadership tolerates and repeats.

That gap doesn't only show up in organizations. It shows up in your own discipline, presence, and consistency - especially when no one's watching.

Whether you're leading a team or leading yourself, the fix is the same: close the gap between what you say matters and what you actually do.

WHO I WORK WITH

Built for Leaders Ready to Build Differently

Whether you're an executive team defining culture for the first time or a leader navigating

complex organizational dynamics — there's a pathway designed for you.

Business Leaders & Executive Teams

Ready to build something that lasts — cultures of trust, clarity, and high performance.

Leadership Teams

Ready to build a culture that performs the same way whether or not you're watching — cultures of consistency, accountability, and trust.

HR Professionals &

Chief People Officers

Navigating culture, engagement, retention challenges — seeking proven frameworks over guesswork.

New & Developing Leaders

Building their leadership foundation — learning to model before they manage.

Organizations in Transition

Growth phases, leadership changes, or trust breakdowns requiring deliberate reset.

Functional Teams Not Yet Thriving

Getting results but sensing untapped potential — ready to move from functional to exceptional.

Let's Start With a Conversation

No pitch. No agenda. Just an honest conversation about your people, your team, your organization — and what's possible for them.

HOW WE WORK TOGETHER

Pathways to Transformation

From standalone workshops to comprehensive culture transformation journeys,

Empower You Coachsulting offers an entry point for every leader ready to build differently.

Culture Conversations Series

Standalone Workshop Experiences

Standalone 90-minute to full-day workshop experiences built around one of the Seven Pillars of a Healthy Culture or RISE frameworks. A natural and powerful entry point into culture work — no long-term commitment required

90-minute to full-day experiences
Built around a single framework element
Ideal for team offsides & retreats
Actionable takeaways & follow-through tools
Virtual or in-person delivery

Assessment-Based Workshops

Experiential Deep-Dive Experiences

DISC, Working Genius, Emotional Intelligence, Purpose, Culture, and more — experiential workshops that help individuals and teams understand themselves and each other at a deeper level.

Research-backed assessment tools
Interactive, hands-on learning format
Individual & team debrief sessions
Customized to your organization's needs
WNY on-site or virtual options

Culture Architect System (CAS)

12-Month Transformation Journey

A 12-month comprehensive culture transformation journey built on the Seven Pillars of a Healthy Culture framework. This is the full build — measuring where you are, closing gaps systematically, and embedding lasting change.

13-sessions over 12 months
Full Seven Pillars diagnostic & roadmap
Leadership alignment at every level
Embedded accountability & measurement
Sustainable culture architecture

People architect System (PAS)

Individual & Team Development Journey

An individual and team development journey built on the RISE framework — Reveal, Identify, Strengthen, Elevate. Designed to help every person understand how they're wired, what they bring, and how to show up fully.

RISE-based personal development path
Individual wiring assessments
Team dynamic optimization
Strength-based growth planning
1-on-1 or cohort format available

Executive & Leadership Coaching

1-on-1 Personalized Leadership Growth

Private, personalized coaching engagements tailored to your unique leadership challenges and goals. A one-on-one partnership for leaders in the middle of something difficult or ready to grow into their next version.

Private 1-on-1 coaching sessions
Personalized growth roadmap
Leadership assessment(s) & debrief(s)
Ongoing accountability & support
Flexible scheduling (virtual or in-person)

Keynotes & Speaking

Purpose-Driven Leadership Events

Purpose-driven keynotes for leadership events, conferences, and organizational gatherings. Jon delivers actionable insights on culture, leadership, and intentional living that inspire immediate action.

Customized keynote presentations
Conference & event speaking
Leadership retreat facilitation
Interactive Q&A / Breakout sessions
Western New York & beyond

Leadership Game (Maxwell)

Individual & Team Development Journey

More than a game — it's a live diagnostic. As your team plays through Maxwell's leadership principles, I observe how each person engages and where the gaps show up. That insight becomes a written recommendation and a clear next step — coaching, a Mastermind group, or a focused workshop.

Live read on your team's leadership strengths and gaps
Facilitator-led, not just a fun exercise
Built on Maxwell Leadership principles
Ends with a written recommendation
Opens the door to coaching & training

Mastermind Groups

8-Week Group Book Experiences

Join a curated cohort of growth-minded leaders for an 8-week journey through a transformational leadership book. Weekly sessions combine structured discussion, accountability, and real-world application.

8 weekly interactive group sessions
Curated Maxwell Leadership book (and other author) curriculum
Peer accountability & networking
Actionable growth frameworks
Virtual & in-person WNY options

Keynotes & Speaking

Purpose-Driven Leadership Events

Customized keynote presentations
Conference & event speaking
Leadership retreat facilitation
Interactive Q&A / Breakout sessions
Western New York & beyond

Don't see exactly what you need? Contact us to design a custom program for your team or organization.

PROPRIETARY FRAMEWORK

The Seven Pillars of a Healthy Culture

Foundational Framework to the Culture Architect System (CAS)

A healthy culture isn't created by luck — it's built from the foundation up.

These pillars are sequential and interdependent: each one supports everything above it.

Sequencing note: Progresses in sequence: Pillar 1 to Pillar 7

[7] Inclusion & Belonging

THE APEX

"The lived experience of belonging that every pillar builds toward."

CORE PRINCIPLE

Everyone is seen, heard and understood, valued, and has a purpose.

When all preceding pillars are strong, individuals feel a deep sense of belonging —

knowing they are part of something bigger than themselves.

HOW WE IMPLEMENT THIS

Through the EYC Culture Architect System, masterminds, and workshops,

we measure this pillar in your team and create a concrete action plan to close gaps.

[6] Learning, Growth & Development

THE GROWTH ENGINE

"The culture worth staying for."

CORE PRINCIPLE

Investing in people so they become better leaders and humans.

Top talent stays where they grow. Empowering team members through masterminds,

coaching, and workshops builds sustainable competitive advantage.

HOW WE IMPLEMENT THIS

Through the EYC Culture Architect System, masterminds, and workshops,

we measure this pillar in your team and create a concrete action plan to close gaps.

[5] Recognition & Accountability

THE REINFORCER

"Seeing excellence and addressing shortfalls with equal care."

CORE PRINCIPLE

Balancing high care with high expectations.

What gets praised gets repeated; what gets tolerated becomes the standard.

Great leaders celebrate wins and address gaps with equal conviction.

HOW WE IMPLEMENT THIS

Through the EYC Culture Architect System, masterminds, and workshops,

we measure this pillar in your team and create a concrete action plan to close gaps.

[4] Transparent Communication

THE VITAL FLOW

"The honest, two-directional flow of information."

CORE PRINCIPLE

Open, honest dialogue across all levels of the organization.

Transparency eliminates guesswork, rumor, and anxiety.

Clear, candid communication keeps teams grounded in truth and aligned on priorities.

HOW WE IMPLEMENT THIS

Through Jon's EYC Culture Architect System, masterminds, and workshops,

we measure this pillar in your team and create a concrete action plan to close gaps.

[3] Trust & Integrity

THE RELATIONAL FOUNDATION

"The relational foundation of all honest exchange."

CORE PRINCIPLE

Built through hundreds of acts of daily follow-through.

Integrity isn't a poster on a wall — it's consistency between words and actions.

Trust is earned when standards are modeled repeatedly over time.

HOW WE IMPLEMENT THIS

Through Jon's EYC Culture Architect System, masterminds, and workshops,

we measure this pillar in your team and create a concrete action plan to close gaps.

[2] Psychological Safety

THE ENABLER

"The condition that makes everything else possible."

CORE PRINCIPLE

The belief that honesty and vulnerability are welcome here.

When people fear speaking up or making mistakes, innovation dies and issues stay hidden.

True psychological safety creates the space for high performance.

HOW WE IMPLEMENT THIS

Through Jon's EYC Culture Architect System, masterminds, and workshops,

we measure this pillar in your team and create a concrete action plan to close gaps.

[1] Clarity of Purpose

THE FOUNDATION

"The foundation everything else is built on."

CORE PRINCIPLE

A shared, deeply felt answer to why we exist.

Without clear purpose, efforts scatter. Leaders must clearly define, communicate,

and embody the 'why' behind the organization so everyone moves in alignment.

HOW WE IMPLEMENT THIS

Through Jon's EYC Culture Architect System, masterminds, and workshops,

we measure this pillar in your team and create a concrete action plan to close gaps.

The Seven Pillars of a Healthy Culture

© Empower You Coachsulting, LLC. Developed by Jon Winters.

PROPRIETARY FRAMEWORK

The RISE Framework

Foundational Framework to the People Architect System (PAS)

Every person deserves to be seen, heard, and understood, valued, and to have a purpose.

RISE is how the People Architect System helps each team member discover that for themselves — one stage building on the last.

Sequencing note: Progresses in sequence, R → I → S → E

[R] Reveal

THE MIRROR

"Before you can grow, you have to know how you're wired."

CORE PRINCIPLE

A clear, honest picture of how you're wired.

RISE starts with self-awareness, not vulnerability. Through a Discovery Questionnaire and DISC assessment,

each person gets an honest, judgment-free picture of how they're wired — the starting point every other stage builds on.

HOW WE IMPLEMENT THIS

Delivered through the People Architect System, right-sized for each participant's tier —

guided, group-based where possible, and psychologically safe from the very first step.

[I] Identify

THE ANCHOR

"What you value and why you're here — named, not assumed."

CORE PRINCIPLE

What matters, what you bring, and why you're here.

With self-awareness in place, Identify turns to what matters. Core Values, VIA Character Strengths, an EQ assessment,

and an initial look at purpose help each person name what they bring and why their work matters.

HOW WE IMPLEMENT THIS

Delivered through PAS assessments and touchpoints. Results are personally owned —

never filed or shared without the individual's consent.

[S] Strengthen

THE ENGINE

"Capacity and energy don't happen by accident — they're built."

CORE PRINCIPLE

The capacity and energy to grow into who you're becoming.

Strengthen deepens purpose and builds the capacity to act on it — through EQ development, deeper purpose work,

and Working Genius, so growth becomes something a person can sustain, not just understand.

HOW WE IMPLEMENT THIS

Delivered through PAS coaching touchpoints that build directly on Identify, turning insight into lasting capacity.

[E] Elevate

THE PRACTICE

"Development that isn't lived out was never really development."

CORE PRINCIPLE

Living it out — for yourself, and for the people you lead.

Elevate is where development becomes practice — through coaching, mentoring, and team and

relationship development, each person puts RISE to work with and for the people around them.

HOW WE IMPLEMENT THIS

Delivered through ongoing coaching and mentoring, with added mentoring-skill development for

Leaders-in-Training and active coaching responsibility built in for Leaders.

The RISE Framework (as part of the People Architect System - PAS)

PROVEN TOOLSET

Tools & Assessments

"I don't lead with tools. I lead with clarity — then we use the right tools to create shared language,

alignment, and follow-through that becomes culture."

Assessments & Workshops

Maxwell DISC Personality Assessment

Understand behavioral styles, communication preferences, and team dynamics.

Emotional Intelligence (EQ)

Build self-awareness, empathy, and emotional regulation in leadership pressure.

Working Genius

Discover your natural talents and eliminate team frustration across project phases.

VIA Character Strengths

Identifies your top character strengths, the natural qualities you bring to every situation.

Personal Core Values

Uncovers the values that truly drive your decisions, priorities, and everyday behavior.

Organizational Core Values

Defines the values your organization actually lives by, not just states on paper.

Personal Purpose (WHY)

Clarifies why you do what you do — your deeper, driving sense of purpose.

Organizational Purpose (WHY)

Defines why your organization exists beyond profit — its true, driving purpose.

Organizational/Team Culture

Measures the culture your team actually lives, not just the one you intended.

Interactive Tools

Maxwell Leadership Game

An interactive, transformative team tool that opens honest dialogue in a safe setting.

(Leadership/Communication/Sales)

Live2Lead Experience

World-class leadership teachings from John C. Maxwell and top global experts.

(public & private events)

Mastermind Groups

An 8-week cohort of growth-minded leaders studying a transformational book through discussion and accountability.

Proprietary Systems

EYC People Architect System (PAS)

The proprietary framework for developing each person's

potential through the RISE journey.

EYC Culture Architect System (CAS)

The proprietary framework for evaluating the

Seven Pillars of Culture across your org.

About Jon

"Everyone deserves to be seen, heard and understood, valued, and to have a purpose —

to be part of something bigger than themselves."

Hi, I'm Jon Winters, founder of Empower You Coachsulting.

That belief is why I do this work.

I've seen it play out twice. At a previous company, I watched a leader model connection, shared purpose, and accountability so consistently that the culture ran itself — until he was promoted and replaced by leadership that only tracked the numbers, and the culture changed overnight.

Later, at another organization, I joined a team led by someone who claimed to care about people but led through fear and surrounded himself with people who wouldn't push back. I watched what that does to trust and honesty on a team.

Both taught me the same lesson: culture isn't what leaders say. It's what they model, every day, whether anyone's watching or not.

I am a Leadership & Culture Architect. I work with leaders and teams who know there's more possible — more purpose, more engagement, more impact. As a certified Maxwell Leadership Executive Program Leader, Coach, Speaker, and Trainer, I bring practical leadership tools and real-world culture experience into every room.

Everything I do comes back to four commitments:

Connection — building real trust between people.
Empowerment — giving people the belief, clarity, and confidence to lead themselves.
Influence — leading in a way that shapes how others show up.
Impact — creating change that outlasts the conversation.